Our Parent Company: Maruti Agro Food

Maruti Agro Food was founded with a clear vision: to deliver the highest quality food products while steadily expanding across multiple food categories.

Built on strong entrepreneurial values and hands-on industry experience, Maruti Agro food focuses on:

• Uncompromised quality standards
• Customer satisfaction and trust
• Sustainable and scalable growth
• Innovation across food segments

Operating in a highly competitive market, the company aims to create a strong, reliable presence by setting benchmarks in quality, consistency, and value.

How Crunchy Makhana Was Born

Crunchy Makhana was created as part of Maruti Agro food’ mission to enter the healthy snacking space with a product that truly stands out.

Makhana, a traditional Indian superfood, was chosen for its nutritional value and versatility. Through careful experimentation, modern roasting techniques, and flavour innovation, Crunchy Makhana was developed to meet the needs of:

• Health-conscious consumers
• Busy professionals
• Parents looking for smarter snack options
• Anyone seeking guilt-free indulgence

Our Approach

Every Crunchy Makhana product is made with intention and care.

• Roasted, not fried
• Made using olive oil
• High in fibre and protein
• Gluten-free
• Carefully seasoned for balanced flavour

We combine traditional ingredients with modern food technology to ensure consistency, hygiene, and great taste—without unnecessary additives.

Our Vision

To establish Maruti Agro food as a leader across food categories and to build Crunchy Makhana into one of India’s most trusted healthy snacking brands.

We aim to redefine how people perceive snacks—making healthy choices easy, exciting, and accessible.

Our Mission

• To deliver unmatched quality and value through every product
• To diversify into major segments of the food industry over time
• To build brands that consumers trust for honesty and excellence
• To leverage the founders’ diverse industry experience for sustainable growth

Our Promise

With Crunchy Makhana, we promise:

• No compromise on quality
• Honest ingredients and transparent practices
• Consistent taste and crunch in every pack

Backed by Maruti Agro food, we are committed to creating food products that people can enjoy with confidence.

Crunchy Makhana

Powered by Maruti Agro food. Built on Quality. Crafted for Better Living.

The Founders Behind the Vision

Maruti Agro Food is led by two visionary partners whose diverse professional backgrounds form the backbone of the company’s success.

Yatin Bansal – Co-Founder

Yatin brings over 5 years of hands-on experience in the pharmaceutical industry, a field known for its stringent regulations and uncompromising quality requirements. His exposure to healthcare operations has shaped his strong command over quality control, process management, and operational excellence.

With additional experience in the Food & Beverage industry, Yatin applies a disciplined, methodical approach to food manufacturing—ensuring that every product meets the highest standards of safety, hygiene, and consistency.

Sumit Chhabra – Co-Founder

Sumit is the co-founder of Claws N Paws, a well-established and highly respected pet store brand known for its customer-first approach. His entrepreneurial journey has given him deep insights into consumer behaviour, branding, and market dynamics.

With a passion for innovation and a sharp strategic mindset, Sumit plays a key role in driving brand growth, marketing strategy, and long-term vision at Maruti Agro Food .

Together, Yatin and Sumit combine operational precision with market-driven creativity, enabling Maruti Agro Food—and Crunchy Makhana—to grow with purpose and clarity.

Founders’ Message

At Maruti Agro Food our journey began with a shared belief — that food should be made with integrity, responsibility, and genuine care for the people who consume it.

Having worked across diverse industries, from pharmaceuticals to retail and consumer-facing businesses, we have seen first-hand how quality, trust, and consistency shape long-term success. These values form the foundation of everything we build at Maruti Agro Food and every brand we nurture, including Crunchy Makhana.

Crunchy Makhana was born from a simple idea: to transform a traditional Indian superfood into a modern, flavourful snack that fits seamlessly into today’s fast-paced lifestyles — without compromising on nutrition or honesty. Every decision we make, from sourcing to processing and packaging, is guided by our commitment to quality and customer satisfaction.

We are deeply grateful to our customers, partners, and team members who have placed their trust in us. Your support motivates us to continuously innovate, improve, and grow responsibly.

As we move forward, our focus remains clear — to build trusted food brands that people can rely on, enjoy, and feel good about choosing every day.

Thank you for being a part of our journey.

Warm regards,
Yatin Bansal & Sumit Chhabra
Founders, Maruti Agro food